We help small business owners run smoother,
more confident operations.
What We Do
Whether you need hands-on support, systemised solutions, or strategic advice.
Our services are tailored, flexible, and designed to grow with you.
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Admin, systems, and daily operations
We step in to manage day-to-day tasks and clean up the back-end, so you have less on your plate and more time for what matters.
Admin support (virtual reception, inbox/calendar management, scheduling, travel)
Meeting management (agendas, minutes, follow-ups)
Client communication and follow-up (calls, emails)
Recruitment support (job ads, screening, scheduling, references)
Document prep & transcription (proofreading, formatting, editing)
Bookkeeping & finance support (reconciliations, accounts payable/receivable, payroll processing, reporting)
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People, projects, and processes
Whether it’s organising projects, managing contractors or building team capability, we help you bring order to the moving parts.
CRM management and data entry (HubSpot, Zoho, Salesforce)
Client onboarding and offboarding support
Email templates & marketing list management
Social media scheduling and basic copywriting
Creative services (presentations, flyers, marketing material)
Website updates and management
Event & project coordination (timelines, shared workspaces, webinars)
Team communication support and task tracking
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Customer experience and systems refinement
We’ll help you shape smoother systems, better client journeys, and smart improvements that boost efficiency and results.
Review and setup of workflows for efficiency
File management systems (OneDrive, SharePoint, Google Drive)
Standard Operating Procedure (SOP) creation and updates
Automation setup (Zapier, Microsoft Power Automate, client workflows)
Xero conversion and integrated app setup
Template creation (docs, processes, communications)
Policy & procedure creation/management
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Strategy, insight and direction
Stay focused on the big picture with clarity around priorities, stronger decision making, and support as you grow.
Budgeting and cashflow forecasting
Financial analysis and monthly/quarterly reporting
Business strategy, planning, and growth advisory
Development roadmaps and actionable planning
Go from chaos to calm
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Streamline your systems and admin
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Reclaim your lifestyle
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Go from chaos to calm • Streamline your systems and admin • Reclaim your lifestyle •
Which service is right for you?
No two businesses run the same — and no two business owners need support in the exact same way. That’s why we’ve shaped our services to meet you where you’re at, whether that’s handling the day-to-day, managing a growing team, refining your operations, or setting direction for what’s next.
Here’s how to know which area of support is the best fit for where you are now:
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You’re the business. Every client call, every invoice, every deadline depends on you. But between the admin, the emails, and the endless to-do list, there’s barely time left for the work that actually earns you income.
You need support in your business.
Surefire steps in to handle the essentials - admin, bookkeeping, and day-to-day operations - so you can get back to what you do best. With the daily load off your shoulders, you’ll finally have the time and headspace to focus on the parts of your business you enjoy most.
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Business is good, but behind the scenes, things are messy. Inboxes are overflowing, onboarding is inconsistent, and projects get delayed because everyone is stretched thin.
You need support within your business.
Surefire works alongside you as a part of your team - coordinating communication, managing projects and keeping operations running smoothly. We help you bring order to the moving parts so you and your team can stay focused, and your business keeps its momentum.
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Things work, but not efficiently. You've outgrown spreadsheets, sticky notes and mental checklists, and it's starting to show. You're evolving, but need better systems to support you.
You need support on your business.
Surefire helps you streamline, automate, and organise with smarter tools, documented processes, and clear workflows. With structure in place, you'll feel in control again, working smarter. Not harder.
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You're busy and the business is doing fine, but you're not sure what"good" really looks like. Are you profitable? could you grow? or is it time to plan the next phase?
You need support about your business.
Surefire helps make sense of the numbers. Through budgeting, forecasting and strategy that turns guess working into confident decision-making. With a clear plan, you can move forward knowing exactly where your business is heading.
Talk to us about strategy and insights
We believe small business owners deserve more than survival mode — they deserve clarity, balance, and confidence.
Surefire founders Kristal Kitto and Brad Wickham
How we can help
Different businesses. Different challenges. One goal — helping you find balance and momentum.
From chaos to calm
Many small business owners start with makeshift systems — paper diaries, text message bookings, and late-night invoicing. It works for a while, but soon becomes overwhelming and time-consuming. Surefire steps in to simplify scheduling, introduce smarter workflows, and take on the financial admin. The result is more structure, happier clients, and precious time back to focus on the work you actually enjoy.
Step back without losing control
For established business owners, years of running everything themselves can create clunky systems and a business that depends too heavily on them. That makes it hard to step back or take time away. Surefire helps by streamlining processes, managing payroll and reporting, and becoming a trusted operations partner. With the right support in place, owners can finally reduce their hours and focus on the parts of the business they love most.
Simplifying for balance
Sometimes independence comes at a cost: juggling admin, compliance, and client management leaves little room for life outside of work. Many owners feel stretched too thin, even when their business is doing well. Surefire takes on the day-to-day, from client communication to bookkeeping, while setting up simple systems that fit their way of working. The outcome is less stress, more billable hours, and a healthier balance between work and life.
Build the business that works for your life.
Reach out today and discover what’s possible when you’ve got the right support.